Blinding Lights
The Weeknd
Financial Data Analyst & Strategic Problem Solver
Nok Yi Wan (Elle)
Third Year Ivey Business School student at Western University, focused on finance and data-driven decision making. I build structured financial models, evaluate KPIs with data analytics, and translate complex information into clear strategic insights.
5+
Leadership Roles
15+
Case Competitions & Projects
5+
Financial Models Built
Top 4/130
Ivey Winter Case Competition
Experience
Experience across finance, analytics, operations, and cross-functional leadership in academic and extracurricular settings.
Case Competition Finalist
Jan 2026Ivey Winter Case Competition
- Ranked Top 4 of 130 teams in a case competition focused on nonprofit partnerships and Canadian competition policy.
- Identified inconsistencies in cost and regulatory assumptions during model construction; rebuilt financial framework to ensure internal consistency under time constraints.
- Conducted structured regulatory risk analysis assessing competitive positioning and enforcement exposure.
- Applied sensitivity analysis to quantify impact of alternative regulatory outcomes on financial projections.
- Delivered executive-ready recommendations to senior officials from Canada's Competition Bureau.
Director of Finance
Sep 2022 - Jul 2023EMGirls Vancouver
- Built annual budget forecasts and monthly financial reports to improve executive visibility into spending and cash flow allocation.
- Identified cost overruns through variance analysis and implemented expense controls, maintaining alignment with budget targets.
- Secured $4K+ in sponsorship funding by preparing structured financial summaries and demonstrating transparent fund allocation.
- Designed revenue and expense tracking system to monitor program-level profitability and spending efficiency.
- Managed budgeting for financial literacy workshops serving 100+ participants, optimizing cost structure while maintaining program quality.
Promotions Team Executive
Sep 2024 - Apr 2025Chinese Perspective Cantonese | London, ON
- Identified declining event turnout by analyzing engagement metrics across multiple campaigns; restructured targeting and messaging strategy, increasing participation by 30%.
- Built a basic KPI tracking system to measure click-through and attendance conversion rates, improving outreach efficiency across 500+ students.
- Reallocated promotional efforts toward higher-performing channels after comparative analysis, increasing campaign ROI without increasing budget.
- Introduced structured post-event performance reviews to refine future marketing decisions.
Communications Team Executive
Sep 2023 - Apr 2024Hong Kong Student Association at Western University | London, ON
- Collaborated with cross-functional teams to coordinate outreach initiatives and support performance data reporting.
- Connected 100+ students through networking events, tracking participation metrics to evaluate engagement performance.
- Developed bilingual social media campaigns and monitored engagement data, increasing participation by 25% through data-informed adjustments.
Barista
May 2025 - Aug 2025Kung Fu Tea | London, ON
- Processed high-volume transactions accurately while maintaining organized daily reconciliation records.
- Collaborated for workflow improvements that reduced wait times by 15% and supported higher sales throughput.
- Prepared 80+ beverages per shift while maintaining accuracy in order tracking and contributing to daily revenue targets.
Academic Financial Feasibility Projects
Dec 2024 - Feb 2025Western University
- Built three-year projected income statements, balance sheets, and cash flow forecasts.
- Conducted NPV, IRR, break-even, and sensitivity analysis under high and low scenarios.
- Translated financial outputs into strategic recommendations for go or no-go decisions.
Selected Projects
Projects from coursework and case competitions.
Ivey HBA Winter Case Competition (2026)
Competition Law, Regulatory Strategy, Financial Analysis
Strategic analysis of Martin v. Google, Canada's first private abuse-of-dominance case under the Competition Act. Regulatory and market-structure analysis of Google's 91% market dominance and $20B ISA agreement impact. Developed financial and policy remedies. Top 4 of 130 teams. Presented executive recommendations to Competition Bureau professionals.
Financing Strategy & Accounting Policy in Emerging China (2025)
Capital Structure, GAAP Strategy, Financial Modeling
Designed financing and reporting strategy for Hotye's RMB50M expansion into China's digital payments market. Structured a debt-leveraged capital plan (D/E = 1.5) combining debt, equity, and guarantor-backed financing. Built four-year projected income statements (2001–2004) and evaluated accounting policies to maximize short-run income while remaining GAAP-compliant. Modeled revenue recognition timing, depreciation, lease amortization strategy, and tax optimization scenarios. Delivered capital allocation and IPO-readiness recommendation.
Professional Expertise
Finance, analytics & communication
Financial Modeling & Valuation
Core valuation methods
Discounted Cash Flow (DCF)
Comparable Company Analysis
Sensitivity Analysis
Cash Flow Modeling
Capital Planning & Investment Analysis
Planning and investment decisions
Capital Budgeting
Scenario Modeling
Forecasting
Investment Evaluation
Risk & Performance Analysis
Performance diagnostics
Variance Analysis
Budget Analysis
Trend Analysis
Risk Assessment
Quantitative & Data Analysis
Data and business intelligence
KPI Analysis
Data Cleaning
Financial Data Interpretation
Business Intelligence Analysis
Analytics & Technical Tools
Tools and platforms
Microsoft Excel
SQL
Power BI
PowerPoint
Reporting & Strategic Communication
Communicating insights clearly
Financial Reporting
Dashboard Development
Data Visualization
Executive Summaries
Blog
Featured reflections and strategic write-ups.
